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Ibette Tovar


Founder and CEO 

Growing up, I had a natural affinity for beauty, as do most little girls. Being the go-to person for hair and makeup only deepened my love for creating something beautiful every day. After completing high school, I decided to pursue what I thought was a "real job" – sitting behind a computer at a desk. I loved what I did until the company I worked for shut down, which led me down a different path.

In 2010, I enrolled in cosmetology school to learn about hair coloring. It was there that I discovered my true passion for makeup, rather than working with chemicals. In 2012, I took a leap of faith and began my career as a freelance makeup artist. Although I was initially scared, I knew that I had to either succeed or fail trying. Using social media, such as Instagram and Facebook, I began to showcase my work and gained clients through word-of-mouth referrals. Eventually, I expanded my services to include hair styling since I had a passion for both.

Although I am my own worst critic, constantly striving for perfection, I believe that the key to success is simply taking action. Everyone has a talent, and it may take time to discover it. In my case, I always knew I had a knack for beauty, but it took some exploration to find the specific area that I loved.

Eleven years later, I am still going strong and continually learning something new. While it has not been easy, it has definitely been worth it. What I love most about my job is making people feel good about themselves and building connections with my clients. Some of them even become friends. 


Despite any challenges that may arise, I always find a way to get the job done. However, my most important roles in life are as a wife and mother. I have been married to my high school sweetheart for 17 years, and we have two amazing boys, ages 17 and 4. Spending time with my family is my ultimate joy and priority. My family means everything to me, and I cherish every moment we have together when I am not beautifying clients.

Thank you for visiting my page, and I look forward to the opportunity to work with you for your special event.


                                                                                                                                            God Bless.


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